Technology madness in the modern World #1 · Monday May 12, 2008 by colin newell
If I had an extra 5 or 6 hours a day… to think… and perchance to write, I would have more strange stuff to feed you…
Perhaps more than you would like.
I mean, everything here is written and read (by you) voluntarily.
You can shut if off whenever you want. And never come back.
Which is kind of counter intuitive compared to what we have to deal with in the modern World. Having stuff pushed on us that is. Constantly.
(And)When I talk and write about cafe culture, I often remind my audience that coffee is the number two most traded commodity on the Planet… Oil being first.
But is this supposition entirely true? Are humans not the number one commodity on the Planet? Our minds are bought, sold, pitched to, filled and subjected to rendition on an almost continuous basis. And so much so that we are rarely aware that we are being manipulated?
Some examples: Facebook. Facebook is a data mine for marketers. Explain that to the average user of Facebook and you will get that classic, Dog cocking its head as its master makes a funny noise look.
Television. Everyone knows that 50% of the crap on TV is designed to sell you something, to sanitize something, to perfume something, to put you in a car and get you away from over sanitized and funky smelling stuff.
And if you are Rami Tambello of illegalsigns.ca (the Toronto area rogue spear fighting a winning battle against big visual ad agencies like Pattison Outdoor – who bend the rules for fun and profit…) you know the distance large corporations will go to get their message shoved down your visual cortex…
In Rami’s own words: “Ad agents lie for a living… trying to convince you that a pair of blue jeans will make you sexy… a fragrance will make you desirable…”
So. For liars, breaking the law on a daily basis comes naturally.
And you can almost avoid the visual assault – if you are legally blind that is.
So what’s next you ask? Apparently a technology called Hypersonic Sound (developed by the U.S. Military no less) can actually beam messages directly into your head — and there is no tin-foil hat made that will protect you.
H.S. technology uses ultrasonic beams of narrowly focused acoustic energy that can quite literally be concentrated into an area the size of a bread-box… or a nut house – which is where you will think you are when you experience it.
Which begs the question: What private space is left for we humans? Our brains were once considered the ultimate private sanctuary, a zone where other people can’t intrude without our knowledge or permission – This barrier has been eroded it seems.
Rami Tambello concludes, “There is no distance that advertisers will not go to… to deliver their message or product. There is so much money… profit at stake…breaking the laws of the community, pushing all the boundaries of what is communally acceptable – well, it is part of doing business… all in a days work.”
Yay. Thanks Rami.
In this continuing series on invasive technology in the 21st century, the CoffeeCrew blog will focus on the folly of modern technical wares and how they are not improving our lives.
Gas Price Rant #12 The Chug-a-lug bug in your rug · Monday April 28, 2008 by colin newell
As gasoline prices continue to bottle-rocket in the Canadian (and American) marketplace, a torrent of theories attempting to explain the pricing behavior in gasoline markets have emerged. Internet pundits from the CoffeeCrew blog and beyond have their own pet theory about the rising price of motion juice.
So – who is right? And how off the mark am I?
Some sound economic analysis is in order and it seems only appropriate to play a bit of “gasoline price fact or fiction” with stalwarts: supply and demand.
(Theory #1) Gas prices are controlled entirely by wholesalers and refinery oligopolists who collude, cooperate and profiteer at your expense.
Fact or Fiction?
One of the most widespread theories about gasoline markets is that prices are controlled entirely by monopolists in the oil industry – That suppliers may charge whatever high price they prefer with impunity due to collusion and cooperation between cogs in the chain of process. From appearances alone (Prima facie): prices between gas stations tend to move up (and down) in a synchronized pattern, with the suggestion that collusion must be occurring between suppliers.
If one uses the Victoria, B.C. Canada market as an example, one would note that prices move lock step – often shifting city-wide to the exact same point within minutes of any rumor of increase (or decrease)
And while gasoline wholesalers and refiners certainly possess modest “market power,” suppliers do not “control” prices. On the contrary, prices are controlled by the interplay between supply and demand; the collusion whimsy tends to dismiss the demand side of the market. Gasoline refiners and wholesalers have market power because demand for gasoline tends to be insensitive to price changes. “Price in-elasticity” – means that when prices change, consumers’ spending habits change proportionately less than the accompanying variation in price.
Price in-elasticity occurs for several reasons. First, gasoline, has no close substitutes. Without choice, consumers tend to be less price conscious.
Gasoline is also viewed as a “necessity” by most people. There is no option to stop buying fuel as protest. Most people will sacrifice other goods in order to spend more of their income on gasoline – or forgo recreational travel.
Consumers do not have time to alter their buying behavior in response to price spikes. They do not typically adjust to higher gas prices by purchasing hybrid vehicles, riding their bicycles or walking to destinations. Any adjustments in buying patterns take time. In the long term consumers could adjust by finding alternatives, making the gasoline more price elastic. Hasn’t happened yet, has it?
Finally, studies indicate that gasoline expenditures are still a small slice of most household budgets. In 2003, the average Canadian household probably spent less than 5% of annual income on gasoline. At this juncture, Canadian households tend to be insensitive to price changes. We are currently feeling the pinch in the food marketplace as the real impact of fuel costs versus costs of delivery impact the very mechanisms that bring goods and consumables to our communities.
Gasoline is a price-inelastic product. Here is another reason why:
Whether prices fall or rise, people generally buy the same amount. I mean, you can only fill up one gas tank at a time.
Look at it this way: If the demand for gasoline is perfectly price inelastic, and if refineries and wholesale have firm control over prices, why do prices ever stop rising?
They do actually. They ebb and flow. The current price of 1.29/liter is scarcely higher than it was a year ago – It goes up and down. Obviously the trend is upwards
and although we will not stop buying gasoline any time soon, we are certainly going to feel the pain of skyrocketing fuel prices in other ways – some of which we have yet to imagine.
update: Note blog entry from almost a year ago – yup, 129.9
How have prices impacted your life? [3]
If they say so · Wednesday April 23, 2008 by colin newell
Sometimes you don’t.
Of course… if you are missing details in your visual environment, you will never know will you?
Click on Chemainus Coffee Shop photo at left for full-size
The funny thing about the eye and the human brain… and how they are connected is this:
Your brain fills in the gaps on things your eyes miss. Kind of a fuzzy logic thing.
An example: A colleague of mine spends a lot of time shooting nature photos – and I am always staggered by the quality of the images he gets – because we are using similar technology.
Except that when I take a really close look at his work I start to see the same flaws I see in my digital shots.
Keep in mind that I am a film guy from way back. And despite our advances in technology, even the best full-frame digital dSLR’s are only a baby step ahead of most 99 dollar 35mm point and shoots for their overall quality.
Like the human brain, 35MM (and medium-format) films gather a tremendous amount of information – with little or no need for fuzzy logic or post-processing to get the most out of the image.
And love or hate the technology, it has brought the art and science of photography to just about everyone.
But for me, I still keep my Pentax 35mm loaded up with film… and a venerable Rolleiflex twin-lens from 1965… well, it is freshly serviced and ready to roll if and when I need a crystal clear look into my visual environment.
The Conversation Series - Part one - food on the table · Sunday April 20, 2008 by colin newell
In a continuing series on food, at home and abroad, we talk to the food and drink celebrities of Victoria B.C. Canada.
Mark Engels, owner-partner and baker of Bubby Roses Bakery in Victoria is angry and frustrated… but in a good way.
Because when you own one of a handful of good bakeries in a city of over 200,000 hungry souls, every little thing you do can make a big difference.
Like keeping good food on your neighbors table and in their pantry…
And according to Mark… It’s challenging.
“Let’s put it this way… we are often at the mercy of a finicky and misinformed media…” Mark quips.
“Media”, I query? “What does the media have to do with this?”
Judging by Mark’s reaction, I have just tossed a cinder into the black powder box.
“I was on the radio this week…” Mark volunteers…
“And…?”, I cower behind a big bowl of Vegetarian Chili in one very crowded Bubby Rose bakery.
“CFAX… with Joe Easingwood and the gang… with a variety of the cities bakers… and we were talking about the scene, you know… prices, the challenges, inflation… and someone asks me about Butter Tarts… Butter tarts no less. Yea, we make them…” I introject.
“Butter tarts?”, you are losing me quickly Mark.
Mark continued unabated, “And one of the media types in the studio blurts out… Thrifty’s makes Butter Tarts you know!“
Ah. The penny drops. Hard. On my foot. Damn ten pound penny.
Thrifty Foods is one of the many appendages of the Sobey Food empire… and
Thrifty Foods is in many local corporate partnership – strategic alliances… the media behemoth that owns CFAX is one of them.
Hence the cheesy product placement.
What leads to our point. When you are a teeny-weeny independent baker trying to put food on tables and stay in business, the last thing you need are media dork-sticks dropping product placement bombs in the middle of, what was up to that point, a meaningful conversation on being the little guy trying to serve the community while those much bigger players on the block are trying to squash you.
As the bakery continues to hum louder, the stinging irony is not lost on either of us.
According to Mark, we shouldn’t write off the little guy yet. Without small bakeries, like Bubby Roses, Victoria residents could well be unwrapping their goodies just shipped in from Ontario, or worse… the U.S. of A
And right now and as of late, bakeries all over the place are feeling the pinch of higher prices… significantly higher prices on staples like flour, rice and vegetable oils… etc.
And the other scary point is – if we in food rich Canada are feeling the sting of inflation, Mark and I can only imagine what life is like in the developing nations.
Scary thoughts indeed.
In a continuing series on the food scene here and out there, we will talk to the little pieces in the puzzle – the players that keep the food on your table.
Head over to Part Two in this series.
